Equis Trading, Inc. specializes in launching new products and services, opening new markets, repositioning brands and influencing consumer behaviour in the United States and Canada.

  • New Markets and Services
  • Repositioning Brands
  • Consumer Behaviour

Equis Trading, Inc. provides marketing consultation to a diverse client portfolio ranging from petroleum companies, consumer brand companies to government and non-profit organizations. Clients include European Union funded promotional campaigns for agricultural products to North America.

  • Diverse Client Portfolio
  • Consumer Brand Companies
  • Government and Non-profit
  • EU funded campaigns

Dennis C. Droushiotis

President

 

Dennis C. Droushiotis is the former Trade Commissioner in the United States for the Republic of Cyprus. He established the first Cyprus Trade Office in the U.S. and implemented export promotion programs that saw Cypriot Exports to the United States increase from $700,000 to over $32 million. The Trade Office’s bilateral initiatives have also played part in the U.S. becoming #1 exporter to Cyprus with two-way trade at all time high.

 

Mr. Droushiotis also help found the Cyprus-US. Chamber of Commerce, inaugurated in 1998. He has also been involved in bilateral trade negotiations with the United States Office of the Special Trade Representative and at the international level as well as a delegate to the World Trade Organization and other multi-lateral conferences.

 

He has been an advisor to the Central Bank of Cyprus, served as a Director of Tourism for North America 1980 – 1990, and as Economic Counselor of the Permanent Mission of Cyprus to the United Nations. Mr. Droushiotis has served on a number of associations, including the International Olympic Committee, the European Travel Commission, the American Exporters and Importers Association, American Cheese Society and is a founding member of the European Wine Council headquartered in New York.

 

Mr. Droushiotis received honors of excellence by the Cyprus Chamber of Commerce and from private industry for his contribution to the fostering of trade between the United States and Cyprus. In recognition of his service, Mr. Droushiotis received the 2000 Ellis Island Medal of Honor Award and the Evagoras Pallikarides Award of Merit in 2003. Mr. Droushiotis holds a masters degree in International Economics from Columbia University.

 

 

Richard W. Kunes

Chief Financial Advisor

 

Mr. Richard W. Kunes, served as an Executive Vice President and Senior Advisor to The President & Chief Executive Officer at The Estée Lauder Companies Inc., until June 2013 and as Chief Financial Officer from October 2010 to August 2012. Mr. Kunes served as Senior Vice President of The Estee Lauder Companies Inc. since October 2000. Before joining Estée Lauder, Mr. Kunes spent 11 years with the Colgate-Palmolive Company and held finance and controller positions. He has been Independent Director at Francesca's Holdings Corporation since February 25, 2013 and also serves at the Board of Directors of Tory Burch. Mr. Kunes joined Equis Trading Company in July 2013 providing Equis clients with financial management and planning objectives in expanding North American product distribution and logistics Networks.

 

Dennis Droushiotis Jr.

Chief Marketing Officer, New York HQ

 

Dennis graduated from Arizona State University School of Global Management & Leadership with a degree in International Business and a minor in Mandarin. He also attended Fudan University in Shanghai, China.

He was an Assistant Project manager for Koutsomitis Architects, Administrative Assistant to the Vice President of Contoso Ltd. and works at Equis Trading since 2008.

He has organized and arranged many trade show events, handles company compliance with all customs laws and procedures and has initated multiple joint ventures overseas.

 

Elena Yiasemides

Group Operations Manager, Eurasia.

 

Before joining ETI in New York City as Project Manager in 2007, Ms. Yiasemides served as Commerical Attache for the Republic of Cyprus from 1994-1999 and was Head of Marketing and Public Relations for Action PR Ltd. in Nicosia, Cyprus.

She holds two masters degrees including an MBA from New York University's Stern School of Business and a Master of International Affairs from Columbia University.

She now handles Equis Strategic Marketing Ltd.'s operations in the European and Asian Markets. Ms. Yiasemides is fluent in English, Greek and Spanish. She is based in Dubai.

 

Charles Constantinou

Global Energy Operations, Director

 

Mr. Constantinou served as Chief of Energy and Resources Branch, in the Department of Economic and Social Affairs of the United Nations, Secretariat, NY (1985-1995). During his distinguished UN career of 34 years Mr. Constantinou also held the positions of Chief, Energy Unit and Senior Energy Investment Advisor.

He authored numerous reports for the UN Economics and Social Council, the General Assembly and various Energy Committees as well as publications such as the annual World Economic Survey (Energy Chapter).

Before joining ETI, Mr. Constantinou has been an active consultant to the United Nations.